1. It shows your venue has what it takes to encourage healthier eating.
2. It helps to encourage other venues and patrons to try similar ideas.
There are many ways you can broadcast your achievements:
• Tell your customers through your sport club newsletter
• Tell “key influencers” by sending a letter to your local
Member of Parliament,
your Division of General Practice, local schools and your sports
• Tell the state and local media (we shall show you how in
• Tell us. That’s right, we want to hear about your
achievements so we can also
tell others. In fact, we have a
Send Feedback section for this purpose.
Please tell us about your successes (and failures because we often learn a
lot from what didn’t work).
The media can be fickle, concentrating on stories that interest them at
the time. Through all this, it is the local newspaper or radio station that
prefers to concentrate on what is happening in their own back yard. A good
news story about healthy sport clubs and kids is one story they do like to
We have provided two examples of media releases you can personalise to
suit your food service. If you would like any help in getting your media
release out to the local media then please call us on our Helpline on
9264 8147 or email
Tips to remember when you are dealing with the media:
• Provide at least two (2) weeks notice of your food
• Provide an opportunity for a photograph. A
“photo-opportunity” increases the
chances of getting your story into a newspaper. For example, you can
invite your local MP to launch the canteen with its new menu. Have children
around because they make wonderful photograph opportunities. Ensure you have
written permission from the parent/guardian for the child’s photo to be in
the paper or on a website.
• Nominate a spokesperson from your club to be available
for an interview, such
as the club president or the food service manager.
• If you know a local high-profile athlete, ask them if
they can speak to the media
on your behalf.
• Include the date, time, location (and the best
place to park), and your mobile
phone number on the media release so that journalists or photographers know
where to come and how to contact you.
• If a photographer is not available to attend your
event, be sure to provide them
with a good colourful photograph to use. One of the parents is likely
to be good with a camera and will happily email a couple of shots to a
• If you are including important dates or locations
bold them so that the
information stands out. Double check the information is correct.
Some example media releases for an
imaginary club called the Powerup Sports Club are provided. You are welcome to insert
your club or association details, canteen information and quotes to make it
relevant to your club. We have provided these to give you an idea of what is
required in a media release. Click on the links below to download the media
Media Release Template 1
Media Release Template 2
Contact us before you send out your media release
Remember to contact WASCA and let us know if you are planning to send out
a media release, as we can give any extra help you may need.
We are happy to be a point of contact for the media. We suggest you
contact WASCA first on 9264 8147 or email
firstname.lastname@example.org and send
us a copy of your media release. That way we can be familiar with the
positive work of the club and will be able
to answer questions from the
Looking for your local community newspaper to send them your media
Click here for local community newspaper contact details.